- Grocery
Safeway Commercial Bread Display: One Display. Hundreds of Locations.
As a long-term Albertsons Safeway partner, UCD was selected to develop a new commercial bread display for rollout across more than 300 stores throughout the Western United States. The fixture needed to support multiple merchandise brands while adapting to varying store layouts.
The Scope
UCD provided fixture development, engineering, manufacturing, packaging, and direct-to-store delivery. The modular display featured black laminate over MDF, integrated metal price channels, casters for mobility, and connecting hardware for multiple configurations.
The Challenge
Safeway needed a durable, repeatable fixture that could be produced consistently at scale while accommodating different store footprints. Coordinating production and delivery to hundreds of individual locations added another layer of complexity.
The Solution
UCD engineered a flexible modular system that could be configured to fit individual store layouts while maintaining a consistent appearance. Our team managed the program from development through production, packaging, logistics, and direct shipment to more than 300 locations.
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