Visual Comfort & Co., a premier lighting and home décor brand, was on a mission to accelerate its expansion across North America. With a vision to increase the number of new showrooms from 2 stores per year to 12-15 annually, they needed a partner who could meet the increased demand without compromising on quality or timelines. That’s where Universal Custom Display came in.
The Scope
Visual Comfort sought a custom millwork provider that could deliver high-quality fit and finish while adhering to strict construction schedules. Each showroom required precision craftsmanship to reflect the brand’s high standards. The scope involved creating custom display fixtures, cabinetry, and casework tailored to each showroom’s design. The challenge wasn’t just volume but maintaining consistency and excellence across multiple locations; something that UCD has now done across 25 locations nationwide.
The Challenge
The shift from opening 2 showrooms a year to 12-15 required a significant increase in production capacity and an agile approach to project management. The timing for deliveries was critical as each showroom had rigid schedules for construction and installation. Universal Custom Display had to ensure that all components were manufactured, shipped, and installed on time, with no room for delays. This demand for scalability also meant that our facilities had to handle a substantial uptick in volume while maintaining the same level of craftsmanship.
The Solution
Universal Custom Display met Visual Comfort’s challenge by leveraging a combination of experienced staff, state-of-the-art production facilities, and cutting-edge technology. Our skilled team applied meticulous attention to detail, ensuring that each piece matched the high standards set by the brand. We utilized automation to optimize production efficiency and advanced project management to coordinate delivery schedules. Our proven account management strategies ensured seamless communication and quick adaptation to changes, allowing us to keep pace with Visual Comfort’s ambitious growth targets.
